Every Stitch has a Story - Ours begins at home

Every brand begins with a spark — ours began at home. The Print Story was born not out of a boardroom discussion, but a family conversation filled with dreams, laughter, and shared passion. It started when Indira Ved, a woman with a deep entrepreneurial spirit, noticed how often her family faced disappointment while shopping online — inconsistent sizes, poor fabric, and designs that didn’t quite feel “premium.”

What began as an observation soon turned into an idea: “Why not create something better — something we’d proudly wear ourselves?”

That thought became the seed for The Print Story — a homegrown streetwear brand built on the values of sustainability, comfort, and quality craftsmanship, proudly Made in India.

Our Mission

To redefine everyday streetwear by offering premium-quality, sustainably crafted apparel that blends style, comfort, and confidence — without breaking the bank.

We’re here to make people feel good in what they wear and confident in who they are.

Founder

Indira Ved

Every great story begins with a guiding force — and for The Print Story, that’s Indira Ved. A woman of strength, grace, and entrepreneurial instinct, Indira has always had an eye for opportunity and a heart for people. Years ago, she supported her family during difficult times by selling homemade Gujarati meals — a glimpse of her determination that still drives the brand today.

Co-Founder

Drashti Gandhi

The creative soul of The Print Story, Drashti brings passion, innovation, and style to every aspect of the brand. From designing eye-catching T-shirts to creating engaging reels and campaigns, she has turned her creative instincts into a driving force for growth. She embodies the spirit of a modern creator: bold, expressive, and endlessly inspiring.